Executive Development Programme in Strategic Account Management: Frontiers
-- ViewingNowThe Executive Development Programme in Strategic Account Management: Frontiers is a certificate course designed to empower professionals in building and managing strategic accounts. This programme emphasizes the importance of systematic methodologies in account management, which are highly sought after in various industries.
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โข Strategic Account Management Fundamentals: Understanding the core principles and best practices in managing key customer relationships for long-term success.
โข Stakeholder Analysis and Mapping: Identifying and categorizing stakeholders to optimize influence, collaboration, and communication within strategic accounts.
โข Value Proposition Development: Crafting compelling value propositions that differentiate your offerings, resonate with customer needs, and create sustainable competitive advantages.
โข Relationship Building and Negotiation: Developing strong, trust-based relationships and effective negotiation skills to drive win-win outcomes in strategic account engagements.
โข Account Planning and Governance: Designing and implementing robust account planning processes and governance structures to ensure alignment and execution of strategic initiatives.
โข Customer Experience Management: Driving exceptional customer experiences at every touchpoint, fostering loyalty, and creating advocates for your brand.
โข Data-Driven Decision Making: Utilizing data analytics and insights to inform strategic decisions, identify growth opportunities, and measure account performance.
โข Digital Transformation and Innovation: Leveraging digital technologies to drive strategic account growth, improve customer engagement, and create new revenue streams.
โข Leadership and Change Management: Developing leadership skills and change management strategies to effectively lead and manage teams, projects, and initiatives within strategic accounts.
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