Global Certificate in Engineering Publication Optimization
-- ViewingNowThe Global Certificate in Engineering Publication Optimization is a comprehensive course designed to enhance the professional skills of engineers and technical writers. This certification program focuses on teaching learners how to optimize their engineering publications for greater visibility and impact in the industry.
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โข Search Engine Optimization (SEO): Understanding the fundamentals of SEO, including keyword research, on-page optimization, and link building. โข Technical SEO: Learning about website structure, mobile optimization, site speed, XML sitemaps, and structured data. โข Keyword Research: Diving deep into the process of finding the right keywords, including long-tail keywords, and understanding search intent. โข Content Optimization: Understanding how to write and structure content for both users and search engines, including optimizing meta titles, meta descriptions, and headings. โข Link Building: Strategies for building high-quality backlinks, including guest posting, broken link building, and outreach. โข Analytics and Reporting: Analyzing website traffic and engagement, setting up and tracking goals, and creating reports for stakeholders. โข User Experience (UX) and SEO: Understanding the relationship between UX and SEO, including mobile-first indexing, user intent, and site architecture. โข E-A-T (Expertise, Authority, Trustworthiness): Building expertise, authority, and trustworthiness through content, backlinks, and online presence. โข SEO for Different Platforms: Optimizing content for different platforms, including YouTube, Pinterest, and Medium.
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