Executive Development in Service Design
-- ViewingNowThe Executive Development in Service Design certificate course is a professional program designed to meet the growing industry demand for service design expertise. This course emphasizes the importance of creating efficient and enjoyable service experiences, which are critical for customer satisfaction and loyalty in today's experience-driven economy.
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⢠Service Design Thinking: Understanding the principles and processes of service design thinking, including empathy, ideation, prototyping, and testing.
⢠Customer Experience (CX) Design: Designing services that meet and exceed customer needs and expectations, focusing on the customer journey and touchpoints.
⢠Service Blueprinting: Mapping the service delivery process, identifying pain points, and optimizing the service experience.
⢠Customer Journey Mapping: Visualizing the customer experience from start to finish, identifying opportunities for improvement and innovation.
⢠Service Prototyping: Creating and testing tangible representations of services to gather feedback and validate assumptions.
⢠Usability Testing: Evaluating the usability and user experience of services, identifying areas for improvement and optimization.
⢠Service Innovation: Creating and implementing new and innovative services that meet changing customer needs and expectations.
⢠Service Operations Management: Managing the delivery of services efficiently and effectively, focusing on process optimization, quality control, and performance measurement.
⢠Service Marketing and Branding: Developing and implementing marketing and branding strategies that differentiate services and build customer loyalty.
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