Professional Certificate in Service Strategy Development: Performance Enhancement
-- ViewingNowThe Professional Certificate in Service Strategy Development: Performance Enhancement is a crucial course for professionals seeking to drive growth and innovation in the modern service industry. This certificate program focuses on enhancing service strategy, design, and delivery, addressing the increasing demand for exceptional customer experiences.
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⢠Service Strategy Development: This unit covers the fundamentals of service strategy development and how it contributes to performance enhancement. It includes topics such as service innovation, differentiation, and positioning. ⢠Customer Experience Management: This unit focuses on understanding and managing customer experiences to drive service strategy. It covers topics such as customer journey mapping, voice of the customer, and customer feedback analysis. ⢠Service Design Thinking: This unit introduces the concept of design thinking in service strategy development. It covers topics such as empathy, ideation, prototyping, and testing. ⢠Service Metrics and Analytics: This unit covers the importance of measuring service performance and how to use data analytics to drive service strategy. It includes topics such as key performance indicators (KPIs), service level agreements (SLAs), and data visualization. ⢠Service Operations Management: This unit focuses on the operational aspects of service strategy development. It covers topics such as process improvement, capacity planning, and supply chain management. ⢠Change Management: This unit covers the principles of change management and how to implement change in service organizations. It includes topics such as stakeholder management, resistance management, and communication planning. ⢠Service Blueprinting: This unit introduces the concept of service blueprinting and how it can be used to visualize and optimize service delivery. It covers topics such as service mapping, service touchpoints, and service workflows. ⢠Service Innovation: This unit focuses on the role of innovation in service strategy development. It covers topics such as service experimentation, service prototyping, and service scaling. ⢠Service Marketing: This unit covers the principles of service marketing and how to apply them to service strategy development. It includes topics such as service positioning, service pricing, and service promotion.
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