Executive Development Programme in Sales Strategy Formulation: Market Positioning
-- ViewingNowThe Executive Development Programme in Sales Strategy Formulation: Market Positioning is a certificate course designed to empower professionals with the skills necessary to excel in today's dynamic sales landscape. This programme emphasizes the importance of formulating effective sales strategies and understanding market positioning, which are critical components of business success.
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โข Sales Strategy Fundamentals: Understanding the basics of sales strategy and its role in organizational success.
โข Market Research and Analysis: The importance of market research in formulating effective sales strategies, including techniques for gathering and interpreting market data.
โข Market Segmentation and Targeting: Identifying and prioritizing customer segments, and developing targeted sales strategies for each segment.
โข Product Positioning: Understanding the concepts of product differentiation and positioning, and developing strategies for positioning products effectively in the market.
โข Competitive Analysis: Analyzing competitors and developing strategies for differentiating and competing effectively in the market.
โข Sales Channels and Distribution Strategies: Identifying and selecting the most effective sales channels and distribution strategies for reaching target customers.
โข Sales Forecasting and Planning: Developing accurate sales forecasts and using them to plan and allocate resources effectively.
โข Performance Metrics and KPIs: Identifying and tracking key performance indicators (KPIs) for sales strategy success.
โข Sales Technology and Tools: Utilizing technology and tools to support sales strategy formulation and execution.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
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- ThreeFourHoursPerWeek
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